Kerrang! is a UK-based rock genre magazine. In relation to the front cover, the kind of articles that are going to be inside the issue are articles that gives information about bands – UK and American Based. The articles featured are “Sleeping with Sirens: Here to Wake up your town”, “My Chemical Romance Massive Encyclopaedia”, “Revealed! Fall Out Boy’s Secret Album” and “Metallica The Movie: The First Interview”.
The target audience for the magazine are mostly male with 60% and 40% female with age bracket of 15-24 who are interested in rock-based music such as indie, goth, grunge, punk and metal. These individuals also are interested in computer games, media and fashion.
The central image’s mode of address is the direct mode. This implies that the vocalist of the band – Sleeping with Sirens wants to have a personal relationship with the readers and as well as the fans. It also entices the readers because by using the direct mode of address, the central image and the audience can have eye contact with each other which literally means connection.
In this issue of Kerrang!, Sleeping with Sirens is featured. It is an American post-hardcore band which just released their current album last January. It might also be a featured interview because of their upcoming world tour which was announced in early April.
The anchorage text which states “Here to Wake Up Your Town” comprehends a paradoxical pun with the band’s name “sleeping” and “wake up”. This also might be related to the world tour that was stated earlier. This text implies that the band creates music and noise, and is very bold and fun.
The overall message that the band is giving through the mise en scene is that they are very powerful and confident. Also, because of the prop which is a megaphone, it shows that the band is noisy but they are having fun because of the facial expressions of both the vocalist and its members which are standing proudly in the background.
Men in their teenage years to their 20s are being represented as fun, noisy bunch of lads as shown in the central image. They are also represented as confident people because of the facial expressions shown and the props which is a megaphone.
The ‘buzz’ words are “Plus”, “Poster Pull-out”, “Revealed” and “Win!” This entices and invites the reader to but the magazine. It also creates a good impression for the magazine because it gives its fans ‘rewards’ and freebies for the buying the magazine.
Kerrang!’s title block is very bold and is artistically etched to create the effect of being scratched out. This creates a hint of rebellion which relates to rock genre. The title is onomatopoeia for an electric guitar strumming. This tells that the audience is very much interested and devoted to rock. The style of the title also gives a great representation for its audience as it is individualistic.
The ‘puffs’ are “My Chemical Romance Massive Encyclopaedia”, “Revealed! Fall Out Boy’s Secret Album” and “Metallica The Movie: The First Interview”. This conveys that the type of audience the magazine expects to get are those who likes to get data about the bands.
“Life is Loud” is Kerrang’s slogan which also relates to the magazine onomatopoeic title. It helps attract the audience because it gives out a sense of rebelliousness. It also entices the readers because it gives out tension and excitement.
The colours used are red, yellow and black which work out very well together. The contrast of colours are very attractive and enticing as well. The fonts that are used are bold because it wants emphasis which also relates to the genre of the magazine.
The strategies used to attract audience are by adding puffs about bands that are controversial, using words such as ‘revealed’ or ‘plus’ makes the audience expect more than what they see in the front cover and by using buzz words as well.
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