Title Block Analysis

I have created an analysis for 3 different mastheads of music magazines such as Kerrang!, Mojo and NME.

Kerrang!

Kerrang! is a rock-based genre music magazine. Because of the etched markings on the title, it shows that the magazine is quite rebellious and solid and shows that it is a rock magazine. The colour scheme consists of Black and white and uses a neutral colour which creates simplicity but such colours will appeal to the majority of the target audience which are male. The title of the magazine “Kerrang!” is an onomatopoeia for a strumming of an electric guitar which is a fundamental instrument used in rock bands and music. The title then shows that the magazine is appealing to music lovers and has a forte in rock genre. It also appeals to the the rock genre fans as it catches their attention by using a sound wave as a title. 

MOJO

MOJO magazine shows a bit of monotonous colours and creates a dull effect which is more likely shown in classical or antique music. It doesn’t really catches the attention of the audience unlike Kerrang! and NME which uses bright and neon-ish colours to attract their audience. The colours that Mojo uses are white, grey and neutral colours. And these colours are largely used to present antique notions such as classical and elegant music. MOJO means magic or charm which is relative to classical music as they present tones in magical and very majestic way, as if in a fairy tale. Also, MOJO refers to the older audiences where they use the word to describe their emotions and thoughts at that time. 

NME

By looking at NME’s colour scheme which are red, white and black, it creates the idea that the magazine is a rock and punk music magazine. The colour scheme gives off a very bold, strong and firm appearance which largely appeal to the audience. The font used is bold and large which is noticeable and will largely entice any reader as it is vibrant using a strong colour such as red which connotes strength and firmness. Also NME is abbreviated as "New Musical Express" which refers to the haste delivery of music [haste delivery - "express"]. NME is pronounced like the word "enemy". This shows rivalry between and among all the other music magazines. The target audiences are more likely to be in the age bracket of 15-19 because the title block appeals to them which is modern, powerful and fierce.