Kerrang! is a UK-based music magazine. According to the front cover, the articles that are going to be inside are about the rock band called “The Blackout”. They had attained to be “the best live band in Britain”. Included in the articles are “20 Greatest Live Bands on Earth”, Rock Star Confessions and more.
The target audience of Kerrang! are within the age range of 13-20 who are mainly male and who has interest with rock/ indie/ metal/ punk/ grunge/ goth music genres. They also tend to go to gigs and band concerts to support the bands they admire.
The magazine used the
In this issue of Kerrang!, they have featured The Blackout. According to the band, “We’ve always behaved like we’re playing Wembley…” which hypothetically conveys that wherever the locations for their gigs are, they always play big. (Wembley = an analogy to a big stadium)
The anchorage text also explains more about the artist which says “The Best Live Band In Britain.” This comprehends that the band is very active when it comes to gigs, live performances and concerts. It also implies that they are excellent in what they do and their fans love them.
The overall message the artist is conveying according to the mise-en-scene is that they’re having fun and they love what they do – always playing it big and bold. It also correlates to the anchorage text and a quotation stated.
Men who are in their 15-20s are being represented in such way that they are strong and re having fun. It also represents men who have great interest in rock music as the imageHowsed have microphones, guitars, drums and bands.
The buzz words used “Plus” or “7 Posters from the Pit” entices the reader because it makes the reader expect more than what the front cover offers. It also attracts readers because these buzz words give them a “reward” from buying the magazine.
Kerrang!'s logo and title block has a bold, etched font. This represents rock genre in a way that the sounds are solid and firm, strong and very loud, just like the way the font is laid-out. It also represents the audience being a devote fan to the magazine, the bands and the rock genre.
Kerrang! is an onomatopoeia for the sound of electric guitar strings being strummed. This states that it is a music magazine and it is fully devoted to the genres and the sub-genres of rock. Having the exclamation point (!) also gives out an impact to the audience.
The 'puffs' suggest articles about the bands who made history that week. It also suggests the vocalists or members having shared a confession to the audience. Some articles gives review to other bands. This tells that type of audience the magazine expects to get are those who wants information about bands regarding music reviews, critique reviews, gig session dates, exclusive interviews and what not.
"Life is Loud" is Kerrang!'s slogan. This comprehends that the magazine correlates to the rock-based genre that doesn't have dead airs and has full, surround and solid music throughout a song. It attracts the readers because it gives an aura of excitement, tension and vibrancy because of the words "life" and "loud".
The colours that are mainly used are Black, White, Yellow and Red. The yellow and red colours catches my attention but the black and white contrasts does not really attract or entice me personally. However, having the colours contrasting together makes the magazine pop out and attracts the readers. The fonts used are mostly in bold and in italics because it is understandable and enticing. It also gives an attraction for the simple capitalised fonts used.
The strategies the magazine used to attract the audience are free posters and questions that could only be answered if you bought and read the magazines, i.e. Anchorage text - "How the hell did that happen?"
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